1. Service Overview

Advertising planning is a comprehensive, data-driven strategic service that can transform your business goals into systematic and measurable advertising campaigns. We integrate market insights, audience targeting, creative design, media placement, budget control, and post-event optimization to provide a one-stop advertising solution for brand building, new product launches, sales conversion, and brand promotion.

Unlike fragmented individual advertising production, our planning services create a complete communication roadmap, helping startups, cross-border merchants, retail brands, and enterprise clients avoid blind investment, maximize exposure efficiency, and achieve clear return on investment (ROI).

2. Core Service Modules 

Module 1: Pre-event Research and Strategic Positioning

Industry and Competitive Analysis: Using data tools to analyze the advertising strategies, channel layouts, copywriting positioning, and market gaps of competitors

Target Audience Insights: Creating precise user profiles, covering demographic information, consumption habits, media preferences, pain points, and trigger points of demand

Brand SWOT Analysis: Identifying brand strengths, weaknesses, market opportunities, and competitive threats

SMART Goal Setting: Establishing quantifiable specific goals (such as increasing brand awareness, website traffic growth, order conversion rate, customer acquisition, etc.)

Core Value Proposition and Advertising Slogan Development: Identifying unique selling points and forming a unified communication tone 

Module 2: Customized Activity Strategy Development

Activity Theme and Creative Concept: Develop a storyline that aligns with the brand's positioning, suitable for short-term promotion and long-term brand image dissemination

Multi-channel Media Planning: Based on the audience touchpoints, coordinate paid search, social media, short videos, display ads, offline outdoor placements, and KOL collaborations; determine the advertising placement time and frequency and allocate the budget scientifically: Control the cost per lead (CPL) and cost per acquisition (CPA) through multi-channel placement, creative testing, and re-marketing links.

Customer Journey Layout: Based on the AIDA model (Attract - Interest - Desire - Action), design layered advertising content to guide users from exposure to conversion. 

Module 3: Creativity and Advertising Material Planning

Copywriting Strategy: Develop hierarchical titles, body text, and call-to-action copy for different channels.

Visual Resource Planning: Establish a unified brand visual standard applicable to posters, short videos, banners, product carousel images, and landing pages.

Multi-Version A/B Testing Creative Solutions: Prepare multiple visual and copy variations before the official launch to test audience preferences. 

Module 4: Activity Execution and Real-time Optimization

Media placement coordination and advertising account setup; unified management of the placement schedule.

Real-time data monitoring: Daily tracking of impressions, click-through rate, bounce rate, conversion rate, and customer cost.

Dynamic optimization: Adjusting channel budgets, creative materials, audience targeting, and bidding strategies to reduce ineffective expenditures and increase conversion rates. 

Module 5: Post-Activity Data Analysis and Iterative Planning Comprehensive Performance Report: Compare actual data with preset targets, analyze channel efficiency, creative performance, and audience feedback

Return on Investment (ROI) calculation and loss point diagnosis: Summarize high-efficiency strategies and identify ineffective investment segments

Iterative optimization plan: Based on historical data, provide adjusted placement strategies for the next stage of advertising activities